Get your crypto project real, disclosed media coverage.

About Get Crypto Media

Get Crypto Media is a crypto public-relations and media agency. We help blockchain and digital-asset projects earn media attention through press-release writing and distribution, managed placements across a published network of outlets, influencer and KOL campaigns, AMAs, sponsored content, and communications strategy.

The domain was registered in 2025 and the agency in its current form launched in 2026. We mention that plainly because inflated founding dates and invented decades of experience are common in this industry, and a firm that will lie about its own age will lie about its results. We would rather tell you we are early than pretend otherwise.

What shapes everything below is a specific view of the market: crypto PR has an unusually severe credibility problem. Media lists circulate as PDFs full of logos that represent no actual relationship. “Guaranteed placement” is sold for outlets that do not sell guaranteed placement. Paid coverage runs without disclosure, which exposes both the outlet and the client. Case studies cite reach figures that were arrived at by adding up the total monthly audience of every publication a release was theoretically distributed to. Projects that are transparently fraudulent get campaigns because they pay.

None of that is a secret. Founders who have bought crypto PR before usually arrive at a new agency already suspicious, and they are right to be. Our response is to make the things that are normally hidden into the things that are published: the outlet network, the disclosure policy, the client-vetting policy, and how an engagement actually runs. You can read all of it before you contact us, which is the point.

What is crypto PR — and what it isn’t

Public relations is the practice of getting an organisation’s news, positions and people in front of an audience through media, rather than through advertising you place yourself. In crypto specifically, it usually means some combination of: writing announcements that meet journalistic standards, distributing them through newswires that specialise in digital assets, pitching stories to reporters and editors, arranging paid or sponsored placements where an outlet offers them, running campaigns with commentators and community figures, and coordinating the timing of all of it around a launch, listing, funding round or product release.

Done well, it does a few genuinely valuable things. It gets accurate information about your project into places where journalists, investors and prospective users will encounter it. It creates a searchable public record, so that someone researching your name finds substantive coverage rather than nothing or, worse, only the complaints. It builds relationships with reporters who cover your sector, which matters enormously the first time something goes wrong and you need to be able to reach someone. And it forces internal clarity: the exercise of writing a release that a sceptical editor would accept tends to expose which of your claims you can actually support.

Here is what it does not do, stated as directly as we can manage.

Coverage is not endorsement. A publication running an article about your project is not the publication vouching for it. This is doubly true of sponsored content, which you paid to place. Readers who understand media know this. Readers who don’t are exactly the people disclosure requirements exist to protect.

Coverage is not legitimacy. Being written about does not make a project sound, solvent, secure or legal. Some of the most catastrophic failures in this industry had excellent press coverage right up until the collapse, and in several cases the coverage was part of how the failure got so large. If an agency implies that a wall of logos will make your project credible, understand what is actually being sold: the appearance of validation.

Coverage is not a price catalyst, and nobody can honestly promise it will be. Token prices move for a great many reasons. Any agency willing to attribute price action to its own campaign is either confused about causation or hoping you are.

Coverage is not a substitute for having something to say. The most common honest answer we give to a prospective client is that they are not ready — the product isn’t live, the announcement isn’t news, or the claims can’t be supported. Spending on distribution at that point buys you a lot of published text that nobody reads and no journalist relationship worth having.

Our services

We offer six services. Each has a defined deliverable rather than a promise of exposure, because “exposure” is not something anyone can be held to.

Press release writing & distribution

We write the announcement and distribute it through crypto and financial newswires. Writing matters more than founders expect: a release that opens with three paragraphs of adjectives before reaching the news is one an editor stops reading. We write to the standard a reporter would accept — the news first, the specifics attached, the claims supported. We will not publish assertions on your behalf that we can’t see evidence for, which occasionally means asking uncomfortable questions about a number in your draft. Distribution puts the release on wire services and syndication networks; the resulting pickups are labelled as distribution, not presented as earned editorial coverage, because they aren’t. More on distribution →

Media placements (managed coverage)

Managed placement across our outlet network. For each outlet we tell you, before you commit, whether the slot is a guaranteed paid placement with a defined publication window or an editorial pitch that the outlet may simply decline. Those are different products at very different prices and risk profiles, and conflating them is the single most common deception in crypto PR. More on placements →

Influencer & KOL marketing

Campaigns with commentators, analysts and community figures whose audiences are real and whose sponsorships are disclosed. We check audience quality before we recommend anyone, because a substantial part of crypto “influence” is purchased followers and engagement pods, and paying for that is simply setting money on fire in public. More on KOL campaigns →

AMAs & community growth

Hosted question-and-answer sessions in established communities, plus support in preparing your team to handle them. An AMA in front of an audience that asks hard questions is worth considerably more than one staged in front of an audience that won’t. More on AMAs →

Sponsored content

Long-form branded articles on outlets that label sponsored work clearly. The label is not a drawback to be minimised — it is what makes the placement lawful advertising rather than a compliance problem attached to your brand. More on sponsored content →

PR & marketing strategy

What to announce, in what order, to whom, and when. This is the service we most often recommend first for early projects, and it is the one where the deliverable is sometimes the advice to wait. More on strategy →

The Outlet Network — transparent by design

The media list is where crypto PR is usually least honest, so it is where we have tried to be most structured. Our Outlet Network is a published directory rather than a PDF sent after a sales call, and every entry carries four pieces of information.

Type and tier. Whether an outlet is crypto-native — publications whose entire remit is digital assets — or mainstream business and finance media that cover crypto as one beat among many. Tier reflects audience size and editorial standard together, since the two diverge more often in this sector than in most.

Format. Whether a placement there is guaranteed — a paid, contractually defined slot with a publication window — or pitched, meaning we approach an editor and they decide. This distinction governs what you are actually buying, and we will not blur it to make a package look stronger.

Turnaround. A realistic window from approved brief to publication. Guaranteed placements have reasonably predictable timing. Editorial pitches do not, and a range that implies otherwise is a fiction.

Disclosure treatment. How that outlet labels paid work — sponsored tags, partner-content banners, author attribution. You should know what the published page will say about the commercial relationship before you agree to it, not after.

The network is being published outlet by outlet as relationships and terms are confirmed and documented. That means it will look smaller than the lists you have been shown elsewhere. We consider that the correct trade: a directory of thirty outlets we can genuinely place with is worth more to you than a document listing three hundred that we cannot, and it is the only version of this asset that survives you checking it.

How much does crypto PR cost?

The honest answer is that it varies by an order of magnitude, and the variables are knowable. Rather than quote a number that would be meaningless without your brief, here is what actually moves the price.

Outlet tier. The dominant factor. A guaranteed placement on a major crypto-native publication costs multiples of one on a smaller site, and mainstream financial media is different again. This is a market rate set by the outlets, not by agencies.

Guaranteed versus editorial. Guaranteed paid placements have a defined cost because you are buying inventory. Editorial pitching is priced as professional time, because what you are buying is the work of pitching — which may not result in coverage. Paying editorial-pitch rates and receiving guaranteed-placement inventory, or the reverse, is how people end up feeling cheated even when nothing improper happened.

Volume and duration. A single launch announcement is a different engagement from a six-month programme. Sustained programmes cost more in total and usually less per placement.

Scope of work. Whether we are writing from scratch, editing your draft, or distributing something already approved. Whether the campaign includes KOL coordination, AMAs or strategy alongside placements.

Language and region. Translation and regional outlet relationships add cost, and are often worth it if your users are concentrated somewhere specific.

Our Campaign Builder walks you through these variables and assembles a brief describing the campaign you have in mind. It deliberately does not generate a price. A figure produced by a form that has not seen your announcement, your timeline or your target outlets is a guess presented with false precision, and we would rather send you a real number a day later than an invented one immediately. Our pricing page explains this in more detail.

Guaranteed placements vs. editorial coverage

If you take one thing from this page, take this one, because it is where most crypto PR money is lost.

A guaranteed placement is advertising inventory. An outlet sells sponsored articles, partner content or press-release syndication at a rate card. You pay, the piece runs, and it carries whatever disclosure label that outlet uses. The guarantee is real because you are buying a defined product. This is entirely legitimate — it is how a large part of digital media is funded — provided everyone is honest that it is what it is.

Editorial coverage is a journalist deciding your news is worth their readers’ attention. It cannot be bought at a reputable publication, which is precisely what makes it valuable. It can be pitched, and a good agency improves your odds substantially: knowing which reporter covers your niche, what they have written recently, what angle fits their beat, and when to reach them. But the decision is theirs, and any given pitch may go nowhere for reasons entirely unrelated to the quality of your project — a bigger story broke, the reporter is on another assignment, they covered something similar last week.

So when an agency offers guaranteed editorial coverage in a top-tier publication, one of a small number of things is true. It is sponsored inventory being described as editorial, and you will discover the disclosure label after publication. It is a lower-tier outlet wearing a better-known name. It is contributor-network access being presented as newsroom coverage. Or it is simply untrue and the agency intends to refund, stall, or stop replying.

We sell both products. We label which is which in writing before you commit, and where a campaign includes editorial pitching we tell you plainly that some of it may not land, and report on the ones that didn’t.

Influencer & KOL marketing, done right

Key-opinion-leader campaigns can work well in crypto, where a great deal of genuine discovery happens through individual commentators rather than publications. They also host some of the industry’s worst practice, so it is worth being specific about how we run them.

We check that the audience is real. Follower counts are purchasable and engagement is farmable. Before recommending anyone we look at engagement quality relative to audience size, whether replies read like people or like bots, and whether the audience composition matches the market you are trying to reach. A large account with a fabricated audience is worse than useless: you pay real money for imaginary attention.

Sponsorships are disclosed. Paid promotion is marked as paid. This is a legal requirement in many jurisdictions, a platform rule almost everywhere, and increasingly enforced. It also protects you: an undisclosed paid endorsement that later surfaces damages the sponsor at least as much as the promoter.

We don’t buy engagement, and we don’t astroturf. No purchased followers, no comment pods, no networks of accounts posing as organic enthusiasm. Beyond the ethics, it is trivially detectable and actively harmful to a project’s reputation when spotted.

We don’t script price predictions. We will not brief a commentator to forecast a token’s price or imply investment returns. That is the fastest route from a marketing campaign to a regulatory problem, for you rather than for us. More on how we run KOL campaigns →

AMAs & community growth

An AMA — ask me anything — puts your founder or lead in front of a community to take questions live, usually in Telegram, Discord or X Spaces. Done properly it is one of the more genuinely useful formats available, because it is one of the few where an audience can interrogate a project directly rather than read a prepared statement.

The value depends almost entirely on the audience being real and the questions being unfiltered. An AMA in a community of engaged users who ask hard questions tells prospective users something meaningful. An AMA in a purchased group, with questions supplied in advance and critical ones removed, tells them nothing — and communities recognise the pattern quickly.

We arrange sessions in communities we can vouch for, and we prepare your team properly: the difficult questions you will be asked, the ones you should not answer, and the difference between describing what your product does and making a claim about what it will be worth. More on AMAs →

Disclosure & FTC compliance

When someone is paid to promote a product, the audience is entitled to know. In the United States the Federal Trade Commission’s endorsement guidance requires that material connections between an advertiser and an endorser be disclosed clearly and conspicuously. Comparable rules exist in many other jurisdictions, and financial-promotion regimes in some markets impose stricter requirements again on anything that touches investments. Platforms add their own rules on top.

Our position is simple: every paid placement is disclosed, without exception, and we will not take an engagement conditional on hiding one.

In practice that means sponsored articles carry the outlet’s sponsored or partner-content label; distributed press releases are identifiable as releases rather than staff-written journalism; KOL posts are marked as paid partnerships using the platform’s own mechanism where one exists; and our reporting distinguishes paid placements from earned coverage, so your internal record matches the public one.

It is worth being explicit that this protects you more than it protects us. Enforcement attention in this area falls primarily on advertisers, not on the individuals posting. An undisclosed campaign creates a durable, timestamped, publicly archived record of a compliance failure attached to your project — one that a regulator, a journalist, or an adversarial counterparty can find years later. The disclosure label costs you very little in practice; its absence can cost a great deal.

We are not a law firm and nothing here is legal advice. Which rules apply to your campaign depends on your jurisdiction, your users’ jurisdictions, and what your token or product actually is. Those questions belong with qualified counsel, and we will say so rather than guess. Read our full disclosure policy →

Who we work with (and who we turn away)

We vet prospective clients and we decline work. This is the part of our ethics policy with the most direct commercial cost, and it is the one we are least willing to soften.

We do not take on projects that appear to be scams or exit schemes; rug-pulls, whether planned in the contract or evident in the token distribution; Ponzi and HYIP structures, including anything paying existing participants from new deposits regardless of what it is called; pump-and-dump operations; projects whose public claims are false, unverifiable, or contradicted by their own code and documentation; projects impersonating other brands, teams or people; and anything whose apparent purpose is to separate retail buyers from their money.

We also decline campaigns that would require us to behave dishonestly even where the underlying project is fine — briefs conditional on hiding disclosure, on fabricating testimonials or metrics, on astroturfing, or on promising specific price outcomes.

There is a self-interested logic here alongside the ethical one, and it is worth stating because it makes the commitment more credible than a values statement alone. An agency’s outlet relationships are its entire operating capacity. Send an editor one fraudulent client and you have not lost one placement — you have lost that outlet, permanently, for every client you will ever have. The agencies that will take anything are, structurally, the agencies that cannot place anything anywhere that matters. Vetting is how the network stays worth having.

The same applies to you as a client. Appearing in a campaign roster alongside projects that later collapse is a reputational association you cannot easily undo, and journalists absolutely do notice which agency represents which projects.

Vetting is not a guarantee. We assess what is knowable at the time — team, code, claims, token structure, public record — and we can be wrong. When something surfaces mid-engagement that we would have declined at the outset, we stop work.

How to get listed on major crypto outlets

This is the most common question we are asked, so here is a genuinely useful answer, including the parts that don’t involve hiring us.

First, work out whether you have news. Not an update — news. A mainnet launch, a significant partnership with a named counterparty, a funding round, a major protocol change, an audit result, a regulatory milestone, real usage numbers. “We updated our roadmap” is not news, and no amount of distribution will make an editor treat it as such.

Understand the two routes. Most major crypto publications have both a commercial side selling sponsored content and press-release syndication at published rates, and a newsroom that decides independently what to cover. The commercial route is buyable, fast and predictable, and the output will be labelled as sponsored. The editorial route is not buyable at reputable outlets, is slower and uncertain, and is worth substantially more when it lands. Anyone who tells you the second route has a price list is describing the first route.

For the commercial route, the outlets publish rate cards or have advertising contacts, and you can approach them directly. An agency helps mainly with volume pricing, knowing which outlets are worth the rate, handling production, and ensuring disclosure is handled correctly — but the path is open to you.

For the editorial route, what actually works: find the specific reporter who covers your niche rather than emailing a generic tips address; read what they have published in the last month so your pitch fits what they are working on; lead with the news in the first sentence, not with your project’s mission statement; make the specifics available — documentation, data, a technical contact who can answer follow-ups; offer an exclusive or an embargo if the story warrants it, and honour it absolutely; and accept that you will be ignored most of the time. That is not a failure of the pitch; it is the base rate.

What doesn’t work: mass-emailing every address at a publication; following up daily; offering payment for editorial coverage, which at a serious outlet gets you permanently blocked and is sometimes newsworthy in itself; and inflating claims, because crypto reporters have seen more inflated claims than almost any other beat and check.

Build the relationship before you need it. The projects that get covered well in a crisis are the ones whose founders were already a known, responsive, honest source beforehand. That is a year-long investment, not a campaign.

Our process & reporting

Four steps, described in more detail on How It Works.

Discovery and vetting. We learn what you are announcing, who it is for, and what you are hoping it achieves — and we run the project through our client policy. This step can end the conversation, and occasionally ends it with us saying the announcement is real but the timing is wrong.

Strategy and package. We propose services and outlets that fit the announcement and the budget, with each placement marked guaranteed or pitched, and realistic timings attached. You see this before you commit to anything.

Execution. Writing, distribution, pitching, placement, KOL coordination and campaign management, with disclosure handled correctly at every outlet.

Reporting. What ran, where, when, with links. Reach figures cited from the outlet’s own published data where it exists, and marked as unmeasurable where it doesn’t. Editorial pitches that were declined listed alongside the placements that landed.

Results, reported honestly

Reporting is where a lot of agencies quietly recover the credibility they spent elsewhere, so it is worth stating what we will and will not put in a report.

We report placements delivered with links, the outlets they ran on, publication dates, format and disclosure treatment, and audience or reach figures where the outlet publishes them or they are otherwise verifiable. Where something cannot be measured, the report says so instead of estimating.

We do not report combined “potential reach” calculated by summing the total monthly audience of every outlet a release touched — a number that routinely reaches into the hundreds of millions and means nothing. We do not present social impressions as readership. We do not attribute token price movement, trading volume or holder growth to a PR campaign. And we do not omit the pitches that were declined, because you paid for that work and are entitled to see how it went.

Case studies are published only with client consent and with figures we can evidence. Until there are engagements meeting both conditions, our results page explains our approach rather than displaying numbers you have no way to verify.

Get a quote / build a campaign

There are two ways to start, and neither involves a countdown timer.

The Campaign Builder walks you through goals, services, outlet types and timeline, and produces a brief describing the campaign you have in mind. You can read it, adjust it and send it to us. It takes a couple of minutes and requires no call.

Or request a quote directly and tell us what you are announcing in your own words. Either route reaches the same place: a discovery and vetting conversation, then a proposal with each placement marked guaranteed or pitched, with real timings and a real price.

If we think you are not ready to announce, we will tell you that instead of selling you a package. It is a worse quarter for us and a better outcome for you.

Frequently asked questions

Important note — coverage, not advice